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This domain lorensteffy.com states the following, "Loren Steffy, Award-Winning Author and Columnist." We observed that the webpage stated " The Man Who Thought Like a Ship." It also stated " Welcome to My Web Site. The Long Fall of iHeart, Once the Most Powerful and Feared Player in Radio. Launched by two of the biggest names in Texas business, Clear Channel - now rebranded as iHeartMedia - is on the brink of bankruptcy. How did the most powerful and feared player in radio come to this? How to Rebuild Houston. Learn more about the series." The header had Deepwater Horizon as the highest ranking keyword. It was followed by Latest Books, Drowning in Oil, and The Man Who Thought Like a Ship which isn't as ranked as highly as Deepwater Horizon. The next words the site used was Maritime Archaeology. Nautical Archaeology was also included but could not be understood by search engines.